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How Coca Cola Lost $4 Billion?

 


How Coca Cola Lost $4 Billion? 

The famous cold drink brand Coca Cola which is known worldwide faced a nightmare when their market value dropped from $242 billion to $238 billion. It all happened when the popular football star Christiano Ronaldo in a press conference removed two Coca Cola bottles and replaced them with a water bottle. 
 
In Euro 2020, before the Portugal Vs Hungary match, Christiano moved the coca-cola bottle kept on the table and flashed the water bottle in Portuguese saying "agua" (water in English). 

This gesture of football conveyed a message to the people that instead of carbonated drinks, drink water.

In response to the Christino Ronaldo action, Coca Cola released a statement that everyone is entitled to their drink preference





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